AI Academy

Advertising Council Australia is the peak body for Australia’s leading agencies in the advertising industry. Our purpose is to foster the long-term prosperity of the industry, making advertising the most valued professional services industry in Australia.

We’re committed to raising professional standards across the advertising industry through the provision of world-class training and professional development courses, industry awards, advocacy and support.

Our professional development has a proven track record of developing the brightest and best in our industry. Uniquely, all our courses are developed and run by top-of-their-game industry professionals and constantly evolve to remain relevant to today’s challenges. Programs include AdSchool, IPA, AWARD, and, in this instance, a special partnership with Time Under Tension, Australia’s first Generative AI experience agency for the AI Academy. View the 2026 Training Program.

Welcome to the AI Academy!

This portal is your central hub for the next eight weeks. Presented by Advertising Council Australia in partnership with Time Under Tension, this program is designed to take you beyond basic experimentation and help you build true, practical AI capability.

Get ready to dive into hands-on training, explore industry-shaping tools, and build workflows that will elevate your output and efficiency.

Quick Links & Resources

• Full AI Academy Outline (PDF)
• Live Session – ZOOM LINK
• ACA Terms & Conditions
• Email Support: simone@adcouncil.org.au

Course Structure & Requirements
The Academy runs over 8 weeks via live, virtual 2-hour sessions. To receive your certification, attendance is required across both streams:

• Weeks 1–4: Basic Stream – Setting the foundations.
• Weeks 5–8: Advanced Stream – Diving into complex workflows.
• View the Full Week-by-Week Course Outline

Missed a session? Catch-up video recordings will be uploaded right here to the portal one week after each live stream.

The Tool Stack
Throughout the program, you’ll get hands-on experience with the industry’s leading Generative AI tools, including:

• Text & Search: Google Gemini, ChatGPT, Claude, Perplexity
• Audio, Video & Workflow: ElevenLabs, Runway, Weavy …and more.

How to Earn Your Certification
This is a highly practical, participation-based course. To earn your Certificate of Attainment, make sure to:

• Engage in the live Q&A during sessions.
• Complete the guided, in-session exercises in real time.

Housekeeping & Admin
Review ACA Terms & Conditions.

Media Notice: We occasionally take screenshots and footage during live sessions for promotional use. If you’d prefer to opt out of being featured, just drop a quick email to simone@adcouncil.org.au.